InnoValues – The challenges we all face require grip innovation and values. Clear values to which we adhere, and innovation that we greatly need as it was a torch before the camp, to continually improve our way of life. We invite artists to send video art works that meets these motifs of innovation and values, and highlights the need for, and awareness of them.
We will do both; expose curated group from these video art works sent to us at international events of MyMementoVid project, and initiate collaboration with start ups and established companies.

Cooperation with entrepreneurs and start-ups – This project is part of a broader initiative that we are leading in cooperation with entrepreneurs and start ups. We are striving a collaboration with international profit and non-profit organizations, regard it as important aim of strengthening innovation Processes and its consolidation as a value. We wish to combine both, the expression of values in the commercial world and the values expressed in art – for the benefit of both – companies, artists and common good. All artworks are not commissioned (artists are free to create) but curated by MyMementoVid.

FITC – Location scouting supports ‘InnoValues’ Video Art project, Identifies with its concept, and will take part and present it. — Moreover, Video Art works will become part of the FITC brand visual language both virtual (digital) such as video channel, and live screening at company events (video installations curated by MyMementoVid’s Amir Cohen). This win-win situation is part of the company esp and xsp positioning; aiming to communicate with a broader audiance, part of the brand strategy according to I+V’s concept of seeing the big picture, and play a role from a cultural point of view – lead the brand’s competitive advantage, while exposing artworks created by emerging artists.

Objectives: FITC is a location scouting company. among her clients; production companies, movie directors, TV chanels, and advertising agencies.

FITC brand’s visual language based on five elements, creating a look & feel assets for its brand identity. The tag line – ‘Urban exposure’ stands for the brand’s leading values and know-how in sense of indoor and outdoor locating.

The selected video artworks (below) are part of a curated full group of videos that where found suitable to FITC concept of Location, the company’s path of innovation and to its values.